SERGE is a manufacturer of underwear and garments made of natural fabrics for women and men.
We offer to our customers natural, high-quality and attractive products. Nowadays SERGE is a leading brand in cotton underwear segment in Belarus, recognized and loved not only in Belarus but also in neighboring countries.

магазин SERGE ТЦ Скала Минск

The philosophy of our company is a unique attitude to a human body. That’s why we pay special attention to a product design and a process of choosing a fabrics supplier.

Since 2003 our company annually wins the international competition “Choice of the year” in “Knitted underwear No. 1 in Belarus” nomination.

Nowadays the company has 195 shops in 7 countries of the world. 

We are glad to invite you to start your successful business with SERGE right now!


  • No franchise fee, royalty and advertising fund fees;
  • Recommended retail formats:
    – LIGHT30 – 50 sq.m.;
    – STANDARD 50 – 80 sq.m.;
    – FLAGMAN 80 – 120 sq.m.
  • Recommended first purchase is 250 – 300 USD/sq.m. (including discount);
  • The average net profit/ sales rate is 16%;
  • Compliance with corporate marketing standards for shops and retail equipment design listed in the company's brand book;
  • Compliance with SERGE company’s merchandising standards;
  • Multi-brand trade format may be admitted under mutual agreement between the parties on conditions that “SERGE” assortment is not less than 80%.

Support at every stage of your business development

  • assistance in calculating break-even point & payback period of the project;
  • providing an assortment matrix for the shop;
  • providing a full business portfolio (franchbook), including merchandising, brand book,etc.;
  • recommendations on customer's loyalty programs;
  • recommendations on motivation of sales personnel;
  • recommendations on shop-windows appearance (photos);
  • advertising support in federal mass media;
  • organization of worldwide delivery.

For more detailed information about our Company you can download a presentation.

For more detailed information on the subject of purchase, delivery and market organization please contact the Deputy Director for Sales - Yury Sinitsa.

Sales Management Department

(+375 17) 345-36-95